Avondale Mayor Marie Lopez Rogers unveiled the city’s new logo/brand during her State of the City Address on May 8.

The launch of the new city logo was the result of a year-long process that involved considerable input, engagement and extensive research regarding Avondale’s identity from more 2,000 citizens from the community.

“Avondale is a community where people share a deep sense of pride in what has been accomplished and how far we have come today,” Mayor Rogers said. “In Avondale, there is strong belief that the blending of cultures comes from a true sense of harmony throughout the community, not mere rhetoric about diversity.  In Avondale, people and businesses are welcomed with open arms and supported in a way that exemplifies a progressive, intelligent and driven city.”

The fresh new look of Avondale’s design keeps up with the tempo of the city’s up-and-coming growth in population and businesses, and is, in a sense, a reward to the hard-working citizens of the city who strive to maintain Avondale as an “aspiring, achieving, and accelerating” city, as Mayor Rogers said.

“The new brand is flexible and multi-faceted, and reflects all that is positive about our community,” said Dan Davis, Economic Development Director for Avondale. “The new brand celebrates Avondale’s most powerful assets: its people, diversity and sense of optimism.”

Mayor Roger’s office has said that the city will ensure fiscal responsibility, and use a phased-in approach to implement the new brand over the next few months.  The focus is on launching the logo through digital communications and incorporating it wherever possible in public outreach and marketing materials, which are already factored into the current city budget.

Avondale will also work with a variety of community  solidify and reinforce a strong and positive identity, “to build a brand which sets us apart from other cities in the region and country and contributes to community pride, appeal and economic prosperity,” Mayor Rogers said.

For more information, visit www.avondale.org, or www.avondale.org/branding . Also, take a moment to view the new video, which shares the Avondale Story from the view of our residents and businesses.