Director of Communications, Marketing & Recreation
Town of Queen Creek

Marnie Schubert has worked for the Town of Queen Creek for eight years, starting as communications manager and changing roles several times throughout the years. She currently serves as the director of communications, marketing and recreation. Her degree is in radio-television communications from the University of Central Florida.

Marnie came to QC from the community of Celebration, FL, “the town that Disney built,”where she created the communications department. Her duties there included overseeing the community website, which included a resident “forum”section –an early predecessor to social media. Her experiences in Celebration have served her well, especially since communication resources shifted dramatically during the Great Recession. Gone are the days of printed newsletters, direct mail and reporters assigned to cover specific cities. She says that while she learned a lot during that era,  she continues to find excitement in digital news, tweeting with reporters who cover a variety of communities, and interacting 24/7 with residents on social media.

“Communications is an industry that is always in motion, which is why it appeals to me”says Schubert. “The strategy that works today likely won’t work this time next year. This is a great time to work in government communications because social media has leveled the playing field. Small communities can be just as visible — and have a voice arguably just as strong — as big cities thanks to Facebook, Instagram and other digital platforms. It’s all about engagement.”

Having grown up as a military brat (Go Navy!), Marnie had the advantage of moving every year or so and getting to know people all over the world. You quickly learn how to make friends and recognize consistencies in human nature, while learning to appreciate the fun quirks that make us all unique. She says that likely channeled her toward the communications industry: growing up around a diverse range of people in many different types of communities, mainly working toward the same positive goals.